Smart Marketer - Smart Amazon Ecommerce 2026

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ABOUT THE COURSE:

With these 7 modules and 52 videos, you’ll learn how to launch (or scale) your existing ecommerce brand on Amazon in just 2 weeks.

Each module blends strategy sessions, candid interviews, and tactical step-by-step trainings with Brett Curry and experts from his $150M/year Amazon agency — the same agency used to scale a Shopify brand onto Amazon.

Module 1: Crucial Cornerstones of Amazon Ecommerce

• The goal
• It’s not too late to get on Amazon
• Making sales vs. building a brand
• Amazon as a primary or secondary channel
• Building customer loyalty
• Getting familiar with Amazon

Module 2: Preparing Your Launch Roadmap

• Defining your brand and customer
• Keyword research and refinement
• Keyword research template
• Competitor research
• Listing optimization and creation
• Review acquisition

Module 3: Managing Amazon Logistics

• Account setup
• Seller fees and reimbursements
• Customer service and messaging
• Returns and account settings
• Shipping, labeling, and prep
• Account health management

Module 4: Setting Up Your Amazon Storefront

• Amazon Storefront overview and buildout
• A+ content overview and creation
• Brand Story overview and buildout

Module 5: Amazon Marketing

• Amazon Sponsored Ads overview
• Sponsored Product Ads
• Sponsored Brand Ads
• Sponsored Display Ads
• Brand defense ads
• Ad optimization (manual and bulk)

Module 6: What Success on Amazon Looks Like

• Key performance indicators (KPIs)
• Account health audits
• Quarterly growth audits
• Turning data into action

Module 7: Advanced Amazon Strategies

• Amazon DSP
• Google to Amazon traffic strategies
• Converting search terms and ASINs
• Advanced testing frameworks

What’s Included

• 52 total strategy and implementation videos
• 4 Amazon ad types breakdown
• Fulfillment guide
• Brand Registry guide
• Listing optimization guide & worksheet
• Brand Story module guide
• 8 agency SOPs
• Amazon DSP guide
• KPI tracking worksheet
• Quarterly growth checklist
• Shipping checklist and guide
• Sponsored Brand video guide
• Customer service templates
• 5 merchant tools
• Weekly PPC health & KPI checklist
• Account health checklist
• Competitor research tool
• Campaign naming tool