The Business of Story – The ABT’s of Storytelling

The Business of Story – The ABT’s of Storytelling

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Whether your an individual here to strengthen your storytelling skills, or a leader leveling up your team communication, this mastery course is for you.

What Storytelling Role Best Describes You?

• A driven business leader who must have your messages land right the first time, every time, to motivate and move your people.
  

• An effective learning and development professional who wants to elevate the communication skills of your people by creating a common storytelling language throughout the enterprise.
  

• An ambitious middle manager who wants to accelerate success by connecting more deeply with your colleagues and customers.  

• A top sales executive who needs greater focus in your presentations to convince and convert prospects quickly.
   

• A creative marketing professional who wants to hack through the noise and hook the hearts of your audiences.
  

• A dynamic sales enablement director who must bridge the gap between marketing hyperbole and the effective stories your sales team actually needs to tell.
   

• An influential content marketer who hopes to 10x your online engagement.
  

• A caring human resource director who wants to advance your diversity, equity and inclusion initiatives by sharing your peoples' stories.
  

• An inspiring business coach or consultant who wants to make a bigger impact with your clients.
  

• A captivating speaker who must win over an audience with every keynote.
   

• An eager job seeker who requires a more compelling cover letter and interview techniques.
   

• An achieving college student who seeks higher grades on your papers while preparing for your job search communications.
   

• A promising high schooler who will wish you had learned about the ABT in the third grade (like me) because your term papers are now earning A's.
  

The And, But & Therefore (ABT) agile narrative framework works because it uses the three forces of story of agreement, contradiction and consequence.  

Our primal problem-solving, decision-making, buying limbic brain adores this story structure because it makes complex messages simple to "get". 

In less than one hour through three surprisingly fun sessions filled with inspiring examples, you will learn how the applied science and bewitchery of the ABT to enchant your audiences and excite them to action. 

But you have to understand the magic to cast the spell.

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