Davey and Krista - Design Strategy School

ABOUT THE COURSE:

Design Strategy School is a complete, step-by-step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.

Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.

You will learn how to:

• Design brands and websites rooted in strategy—not trends
• Build offers that feel aligned and profitable
• Create a portfolio that attracts premium clients
• Sell your work with confidence (without feeling salesy)
• Deliver a polished client experience with repeatable systems
• Explain your design decisions like a creative director

MODULE ONE: Studio CEO Essentials

• Set up pricing, workflows, and client systems that save time
• Create a professional process clients trust
• Position your website to sell for you

MODULE TWO: Design Principles

• Master the core principles that make designs feel intentional and high-end
• Train your eye so you can confidently say why something works
• Apply these fundamentals to brands, websites, and templates

MODULE THREE: Elements of Design

• Use color, typography, layout, and spacing with intention
• Build visual systems that guide users and support conversion
• Move from “pretty” to purposeful design decisions

MODULE FOUR: Brand & Logo Design

• Build strategic brand concepts—not just logos
• Present and refine work without endless revisions
• Deliver polished brand assets clients love

MODULE FIVE: Customize a Showit Site

• Create Showit websites with strategy and structure
• Manage website projects from start to launch
• Deliver sites that look good and convert well for your clients

MODULE SIX: Marketing for Designers

• Get found online without doing “all the platforms.”
• Create content that drives inquiries—not just engagement
• Build visibility systems that don’t rely on hustle

MODULE SEVEN: Build Your Mailing List

• Start and grow a healthy email list from scratch
• Create lead magnets that actually convert
• Set up automated sequences that build trust and sell

MODULE EIGHT: Paid Advertising

• Design ads that feel aligned with your brand
• Understand targeting, audiences, and tracking
• Use ads as a tool to increase revenue

MODULE NINE: Portfolio Projects

• Work through real-world design scenarios
• Create diverse, strategic projects you’re proud to show
• Build confidence through guided practice